In brilliant public relations style, Marjorie told the future President to include Negroes in any relevant public appearance. She reminded him that while her firm would work at the staff level when it came to civil rights moves proposed by him, she retained the right to speak to him directly if she disagreed with the consensus.
An exceptionally savvy practitioner of political public relations, Marjorie formally joined the Presidential campaign in 1960 as a civil rights adviser.
JFK depended on the Lawsons for their advice and strategy on winning the black vote.
The Lawsons delivered.